Skills & Competencies for Marketing Analyst III

Marketing Analyst III job profile

JOB SUMMARY for Marketing Analyst III

Creates marketing materials, plans and performs more complicated marketing activities for a larger region or product.

JOB RESPONSIBILITIES for Marketing Analyst III

Assists in developing policies and ensures the marketing goals and plans are met. Develops marketing projects for product promotion, distribution, shelving and pricing. Analyzes market data to improve and monitor the performance of the marketing activities and plans.

Marketing Analyst III SALARY RANGE

BASE 50%
$94,441
TOTAL 50%
$98,887
Job Level
P03
Job Code
SM15000456
Education/Degree
Bachelor's Degree
Reports To
Manager

Marketing Analyst III Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Analyst III skill and competencie below to view definitions.

15 general skills or competencies (Job family competencies) for Marketing Analyst III

1 Job Family Competencies – A/B Testing
Proficiency Level -2
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Cites examples of A/B testing tools for all applications.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Applies A/B testing principles and methods to adjust the design based on results.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Executes A/B testing programs to provide hypotheses and recommendations based on results.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Approves the setting up of A/B testing processes as well as plans to be used for our campaigns.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Creates a thorough AB testing agenda to drive enhancement of marketing effectiveness.
See 4 More Skill Behaviors
2 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Cites examples of most common terminologies used in advertising.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assembles company-wide advertising bulletins to create a positive perception of your brand.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Allocates monthly budgets to various advertising initiatives to align with budget limits.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Directs and approves advertising initiatives from concept development to completion.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Develops cost-effective advertising programs and strategies for our business.
See 4 More Skill Behaviors
3 Marketing Analyst III - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Analyst III
Proficiency Level - 4
5 Competency for - Marketing Analyst III
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Marketing Analyst III

1 Core Competencies – Business Acumen
Proficiency Level -2
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
See 4 More Skill Behaviors
2 Core Competencies – Business Markets
Proficiency Level -2
Skill definition-Applying the knowledge of existing and planned markets, and market-related initiatives to help bring the most success to our business.
Level 1 Behaviors
(General Familiarity)
Cites examples of business markets, such as Business-to-consumer and industrial markets.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Discusses relevant business strategies and initiatives.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Analyzes market segments and niches within a major market.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Consults on the application of tools and methods in business market analysis.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Adapts to the updated regulatory environment for business market-related initiatives.
See 4 More Skill Behaviors
3 Marketing Analyst III - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Analyst III
Proficiency Level - 4
5 Competency for - Marketing Analyst III
Proficiency Level - 5

Summary of Marketing Analyst III skills and competencies

There are 0 hard skills for Marketing Analyst III.
15 general skills for Marketing Analyst III, A/B Testing, Advertising, Brand Management, etc.
9 soft skills for Marketing Analyst III, Business Acumen, Business Markets, Innovation, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Analyst III, he or she needs to be proficient in Business Acumen, be proficient in Business Markets, and be skilled in Innovation.

It's Easy to Get Started

Get the precision you need to assess, hire, and develop top talent with skills and competencies – see how with a personalized demo.